Social Media has shaped many economies, as it is the frontier of technology at present, and the Botswana economy is no exception, whether or not it has little over a million internet users.

Whilst Botswana’s population is 2.3 million and internet users are just over one million, this actually means just a little under 50% of the population is using the internet, and that in itself is reason to celebrate as a country, making the digital economy easier to forge than most nations in the world.

Your Batswana business or brand can no longer afford to ignore Facebook, Instagram, Twitter, LinkedIn, the most popular social media networks used in the country according to a Global Digital Report published in January 2019. Even so, neither can service providers and specialist businesses in Botswana ignore Pinterest, that is used as much as Facebook in the country. Pinterest is covered in another article.

Note that WhatsApp, Messenger, Skype, and WeChat are social media messaging applications, not included in this article as it is focusing on networks, with a drive to provide insight for business and brands.

Many businesses in Botswana and the continent at large, are not well informed of the benefits of Social Media, as they are of the scandals publicized thereof, bringing a fear and hesitation for business use.

Be that as it may, there are one million Batswana using Social Media, making that at least 42% of the population of the country, and of these 920,000 are using social media on mobile phones, that being 39% of the population.

Read more in Moakanyi Magazine.